Tag Archive: circulation
Good design (and photos) can save a newspaper
Dec 11, 2009 by M. Scott Brauer 2 Comments »Newspapers are dying for a few reasons. Readers don’t want to pay for yesterday’s news, and advertisers follow them. Your iPhone, your laptop is muc more handy than the New York Times on Sunday. …. It’s enough to bury any industry. So, should we rather ask, “Can anything save newspapers?”…We started to redesign [newspapers]…I wanted to make posters, not newspapers….Design can turn your company upside down.” -Jacek Utko on newspaper design
Recent news in the decline of newspapers and magazines reminded me of the above video of Jacek Utko explaining his successes in reinvigorating European newspapers through design. By radically transforming the visual culture of newspapers in Poland, Estonia, Russia, and elsewhere, the newspapers’ circulations jumped between 30 and 100 percent. In Russia, circulation jumped 29%, in Poland 35%, a Bulgarian newspaper saw a 100% jump in circulation just after a visual redesign.
When was the last time you bought a newspaper?
Oct 29, 2009 by M. Scott Brauer 1 Comment »‘Show of hands, how many of you have bought a newspaper in the last week?’ Usually no one raises their hand.” -Greg Ceo
Greg Ceo likes to survey his students in his Business Practices for Photography class at Savannah College of Art and Design. Usually, in his classes, a couple of students have purchased a newspaper in the last month, and none are subscribers. Great post on his blog about reactions to the survey. (via APhotoEditor)
US newspaper circulation has hit a 70 year low. Here’s a graphic illustration of the past 20 years of major US newspapers’ circulation sizes. The aging “creative class”, who once staffed newsrooms, production departments, and studios, is finding that there’s no work to be had.
Meanwhile, the Christian Science Monitor seems to have found success after switching to a majority-online publication, seeing an increase in paid subscribers.
That doesn’t mean I’m going to like reading online any time soon…

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