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Ron Haviv - Malnutrion clinics run by Save the Children.

Antonin Kratochvil

Jessica Dimmock

Stephanie Sinclair - Several families make the long journey by foot and train to the ATFC after MSF's tracing team encouraged them to return to the program. Medecins Sans Frontieres (MSF) is addressing India's unique nutrition issues through mobile clinics, ambulatory therapeutic feeding centres (ATFC’s) and a special emergency clinic to reduce the morbidity and mortality due to severe acute malnutrition (SAM).

Marcus Bleasdale - A child is measured by outreach teams in the slums in Balbala in Djibouti city. These teams visit approx 200 children every day in their homes, measuring them and checking for malnutrition.

I’ve enjoyed watching Starved for Attention unfold after I first heard about it. The campaign is a multimedia partnership between VII and Medecins Sans Frontieres (Doctors Without Borders). The project aims to raise awareness about the global malnutrition crisis. It’s an ambitious and far-reaching project, and the website is substantial: video and photos by Marcus Bleasdale, Jessica Dimmock, Ron Haviv, Antonin Kratochvil, Franco Pagetti, Stephanie Sinclair, and John Stanmeyer; calls to action; and a blog with periodic updates on the campaign and additional information about malnutrition.

I managed to snag a few moments (over email) with Jason Cone, executive producer of the Starved for Attention films and MSF’s Communications Director based out of New York, and Ron Haviv, one of VII’s founding members. I wanted to ask the two about how NGOs and photographers work together, how a campaign such as this is produced, and how NGOs and journalists work to get stories out to a wide audience within such a fractured media environment.

First, could you tell us a bit about the project. We’ve seen the website, but what other components does it have?

Jason Cone/MSF: Besides the websites, there have been multimedia exhibits of the documentaries as well as still images slideshows in New York City, Toronto, and Milan. We are planning additional exhibits in the coming months in Washington, DC; France; Switzerland; Greece; Italy, Belgium; Canada; and the UK. Other countries may be added as well. We are also making plans to present some of the films in several West African countries in the Sahel region, a major malnutrition hotspot. These showings will take the form of conventional museum exhibits along with presentations in major public spaces or even mobile trucks displaying the films. We recently created an “Action Kit” that allows the general public, students, and others to screen the films on their own and put on a Starved for Attention event to spread the word about malnutrition and join our international petition drive to rewrite food aid policy. The kit can be ordered at the Starved for Attention website here: http://www.starvedforattention.org/action-kits.php

MSF has been commissioning documentary photography for some time. How does documentary photography fit into the organization mission and goals?
MSF: MSF has been working with photographers almost since our inception in 1971. Some of the most significant and planned earlier collaborations took place with the photographer Sebastiao Salgado in Ethiopia during the 1984 famine, and with the late French photographer Didier Lefevre, who embedded with our clandestine medical teams crossing over from Pakistan into Afghanistan in the 1980s. Lefevre’s work resulted in several photo books, and the graphic novel trilogy the Photographer, which Lefevre co-authored with Emmanuel Guibert and Frederic Lemercier. (http://www.doctorswithoutborders.org/events/exhibits/thephotographer/). We have worked with hundreds of other photographers over the years.

The impetus for our collaborations with photographers is that while our main priority as an organization is providing direct medical care and assistance to people struggling to survive amid conflicts, natural disasters, and epidemics in more than 60 countries around the world, we aren’t so bold to believe that our response alone is sufficient to alleviate the suffering inflicted by conflict and disease. When assistance is not enough to save lives or we face obstacle to providing aid to these populations, MSF speaks out from the perspective of what our medical teams are witnessing on the ground. Often it is photographs of an emergency that act as a catalyst for action. And the best photographers can open the eyes of the world to the suffering of people languishing in the shadows of forgotten wars and neglected diseases. This is definitely the case with a largely invisible crisis like childhood malnutrition.

I know VII and MSF have worked together before. Where did the impetus for this project come, from VII or from MSF?

MSF: Malnutrition is medical priority for MSF. We treat hundreds of thousands of children every year. Over the past few decades, the image of emaciated, fly-ridden children on the brink of death from famines and other catastrophe has come to define the visual representation of childhood malnutrition. And in this media saturated world, flush with information documenting the daily toll of human suffering, it is understandable that a visual immunity has developed as a line of defense against this clichéd imagery provoking any kind of an emotional response to tackle the crisis of childhood malnutrition head on. It was in this context that we challenged VII to capture a new visual identity for malnutrition. We had the strong experience of working together in Congo, and this offered another compelling opportunity for collaboration between VII and MSF.

Who was driving the editorial message behind it?

MSF: This was true collaboration with VII in the sense that we identified together the places to send the photographers. It was up to the photographers to find the stories. They worked alongside MSF teams in Djibouti, Burkina Faso, Congo, and India. In Mexico, US, and Bangladesh, the photographers were going after the story through other contacts and we really relied on them to find the images and footage that would bring the story home.

At the same time, I see each film as a chapter in a book. With Marcus Bleasdale piece from Djibouti, you see through the eyes of an MSF team the frustration that no matter how many children they treat this crisis is so much bigger than the response of one organization. Then we go to Burkina Faso with Jessica Dimmock to see the malnutrition through the experience of one mother, and to Bangladesh and India with Ron Haviv, and Stephanie Sinclair, respectively, to the heart of the malnutrition crisis in South Asia, and then the war zones of Congo, and finally to Mexico and the US where we see how early childhood malnutrition has been virtually wiped out with national level programs.

Ron Haviv, how did you get involved in the project?

Ron Haviv: Several VII photographers including myself had been looking for a follow up to our Congo project.

How does a project like this get put together? Where does the funding come from? I see LG is a sponsor–what does that mean (money, technology, staff, distribution?)?

MSF: LG’s support for Starved for Attention came after the project had already entered development in terms of the field work. Their willingness to not only support Starved for Attention but also provide funds for MSF’s malnutrition field programs bridges the two critical aspects of our work—providing assistance and speaking out. LG provided a $500,000 grant to this end, and also television screens to make the exhibits possible. Their support opened the doors to the multimedia exhibits, which was not in the original conception of the project. The project was originally solely intended for online distribution.

How does an NGO/photojournalist work with corporate sponsorship?

MSF: LG has been very easy to work with in the sense that they have been responsive to our requests for additional TV screens and other technology to support exhibits as opportunities have arisen.

Haviv: I don’t think that there is large differentiation between working for traditional media which is solely based on advertising and direct sponsorship. In actuality projects such as these give us more control over who we are funded by.

Who is involved in the production? How long did it take from the first ideas to the final product?

MSF: MSF and VII worked together with a production called Herzliya Films. The photographers and MSF project staff were in the editing rooms with Herzliya throughout the process. The project was first discussed with Ron and Stephen Mayes, managing director of VII, in January 2009. It took us about 9 months to identify all the locations, make the appropriate contacts, and schedule the photographer visits. The field work was completed in early January 2010, and the film production ran from early March and the project was launched online and in an exhibit in New York City on June 2.

Who is the intended audience for this project?
MSF: The audience ranges from the general public to policymakers. As mentioned, we will be screening the films in West Africa during a meeting of the West African Health Organization in Ivory Coast. We have sent the films to policymakers and key decision-makers at the World Food Program, World Bank, and other important players in the field of malnutrition programming.

What is the goal of the project?
MSF: The project aims are awareness raising about the issue of malnutrition—the scope of the problem but also how it is a preventable and treatable conditions with existing tools and strategies—and the petition to pressure the top food aid donor countries to ensure they provide food assistance that meets the nutritional standards and needs of young children.

Is the goal of the project to get donors, and if so which kinds? People off the streets? How do you know that the intended audience has been reached?
This project is not driven by an ambition to increase donors or fundraising. It is purely meant to advocate on behalf of the children affected by this crisis. We know we will reach the public through the website, media coverage, and events over the coming the months. We also know through direct feedback from policymakers that they are hearing our message from the project.

Where are you marketing the project? How are you getting people to know about it?
MSF: We are marketing the project in the various cities and regions where exhibits are being held. We are doing direct outreach to our donors and supporters online through email newsletters, Facebook postings, and a concerted social media campaign through Twitter (MSF-USA, MSF-UK, MSF_canada, and MSF_Australia). The more grassroots efforts with the Action Kit will take hold in the coming weeks as supporters of Starved for Attention put on their own events.

Is the general public tired of stories of starving people in far-off places? If so, how do you combat this indifference and disinterest as an organization/photographer?
MSF: I think we have tried to combat this fatigue with compelling stories about the problem but also real solutions that exist today. We are not talking about a condition requiring a new vaccine to prevent it. We know if we can find ways to get nutritious foods in the hands of mothers and the mouths of young children who need it most we can save lives right now.

Haviv: Successful stories, messages and communication occur when the photographer is able to humanize the people in the images. When someone is able to digest a statistic like 195 million and relate it to a story that touches them we are able to succeed.
Read on »

Facing Water Crisis is Balazs Gardi’s latest project. The project incorporates stills, video, and a comprehensive website, and addresses the coming global water crisis. The work, as we can expect from Gardi, is beautiful and poignant. The project, moreso, serves as an example of what the future of visual journalism might look like, produced and published by the photographer through the website.

Love the music in the above video, by the way. Reminiscent of Lynch, perhaps. In the credits, come to find out, the music was made by fellow photographer Tivadar Domaniczky.

“…it is now quite easy to find quality photojournalism without ever picking up a newspaper or magazine. Unfortunately, not nearly as much innovation has taken place to fund these photo stories as has taken place to display them. Aside from obtaining a grant (or taking on a side job), there are very few ways to replace the funding that major news organizations once provided to cover conflict, foreign affairs and investigative stories.” -Tomas van Houtryve

Tomas van Houtryve, whose work we love, has an interesting post about experimenting with alternative funding sources for his photojournalism. Magazine funding has dried up, so he’s using his websites and online services such as PayPal and Flattr to solicit donations as a way to fund his long-term documentary work. Others, such as Molly Landreth, have also had success raising funds with kickstarter. I’ll be interested to see the results.

Update (by ML, 9/14): We just added a Flattr button to this and an older post where we featured van Houtryve’s amazing project from North Korea. As you can see, it is unobstrusive and very easy for bloggers to add the button to posts featuring someone else’s work. An exciting development, can’t wait to see where this may lead.

“Young journalists who once dreamed of trotting the globe in pursuit of a story are instead shackled to their computers, where they try to eke out a fresh thought or be first to report even the smallest nugget of news — anything that will impress Google algorithms and draw readers their way.” -The New York Times, “In a World of Online News, Burnout Starts Younger“

Newspaper and magazine websites have long been listing their most popular, most read, and most emailed stories in prominent places. Organizations such as Gawker, Bloomberg News, CNET, and others, have tied reporters’ pay, in part, to how many times readers click on their articles. This so-called Pay-Per-View journalism has been heralded as one of the possible saviours of journalism in the internet age, but it’s taking its toll. In a recent New York Times article, the Chicago Tribune’s managing editor was quoted, “You can’t really avoid the fact that page views are increasingly the coin of the realm.” By juking headlines to drive search traffic, guiding coverage toward what is most popular, and endless promotion and “branding” for both media companies and individual journalists (definitely read that link), newspapers and magazines are doing whatever they can to stay relevant and solvent. One side effect, though, is that journalists are burning out younger than ever before. The 24 hour push for clicks, shares, and tweets, is driving young reporters into the ground. “At a paper, your only real stress point is in the evening when you’re actually sitting there on deadline, trying to file,” Jim VandeHei, Politico’s executive editor, told the New York Times. “Now at any point in the day starting at 5 in the morning, there can be that same level of intensity and pressure to get something out.”

(via Slashdot)

I just got word from previous dvafoto interviewee Molly Landreth that her project with Amelia Tovey, “Embodiment: A Portrait of Queer Life in America” has been funded to 130% through the website kickstarter.com. Their project page is still online where you can learn much more about the project, the funding model offered by kickstarter and a great video about their work. In total, they had 355 backers and raised $12,568 to fund the next stages of their work. Be sure to go back and read our interview if you haven’t already.
Congratulations, I cannot wait to see what is produced and how the final web presentation comes together.

“My working outfit is very casual: jeans, a shirt, documentary photographer shoes and a jacket. When we meet in these godforsaken places, we all look alike with our Timberlands, our scarves and jackets with lots of pockets. I guess there is such a thing as a documentary photographer look.” -Paolo Pellegrin talking with Nowness

There’s a strange and small interview with Paolo Pellegrin at Nowness to accompany a small selection of pictures from his upcoming Magnum Fashion magazine “Storm.” If you’re reading this here, no doubt you already know Pellegrin’s work, but on the off chance that you don’t, go get educated at the Magnum site with Pellegrin’s portfolio.

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Locals and Tourists (New York City) - Eric Fischer

Locals and Tourists (Beijing) - Eric Fischer

The collection of photos at flickr provides invaluable statistical data about a host of cultural behaviors and norms. Previously, we wrote about using flickr’s geotagging as a measure of cultural buzz. Now, a new project called Locals and Tourists by Eric Fischer analyzes the differences between where (and, presumably, what) locals and tourists take photos in cities around the world. There’s New York and London, Amsterdam and Paris, Hong Kong and Tokyo, and many more. Blue points on the map are pictures taken by locals (people who have taken pictures in this city dated over a range of a month or more). Red points are pictures taken by tourists (people who seem to be a local of a different city and who took pictures in this city for less than a month).

(via kottke)

Assignment Chicago - Chicago Tribune Photo Blog by Alex Garcia

Alex Garcia, photographer at the Chicago Tribune, contacted us a little while back about his new photoblog at the Chicago Tribune website. I thought it’d be a great opportunity to learn a little about how a major newspaper approaches photography online and how major metro newspaper staffs are starting to use internet publishing in their daily workflow. There’s some good advice in his answers for any of you trying to approach your publication’s management about starting an official photo blog.

dvafoto: How did the photo blog come about? What sort of behind the scenes groundwork did you have to do to get editors and management onboard?

Alex Garcia (AG): Scott [Strazzante] and I had been publishing photo blogs on our own but with the permission of Torry Bruno (the A.M.E for photo). The goal all along was to migrate the blogs to the paper, but the right opportunity hadn’t come along to do so. In the process, we were all able to understand how much work was involved to publish a blog, and what issues we would run into with our commentaries. So we worked close together to avoid any problems. Our readership were friends, family, colleagues, and eager-to-learn photogs, so it was a pretty forgiving crowd. Separately, in order to promote reader engagement, the Tribune decided to form the Trib Nation blog at chicagotribune.com. Its goal is to engage readers in the workings and understandings of the newspaper process. Torry saw that such a blog wouldn’t be complete without photos, which people respond to emotionally. It helped that the Trib Nation blog editor James Janega was a big proponent of photos, and a decent photographer himself. So we formed the Trib Photo Nation photo blog under the umbrella of Trib Nation, with two individual photo blogs, Assignment Chicago (mine) and Shooting from the Hip (Scott’s). Our executive editor Gerry Kern is a big fan of photography, and speaks the language. He and Jane Hirt, managing editor, are both strong proponents, but it’s still a process with many players. So it took some time.

How do you decide what goes on the blog? What’s its goal? Is it a tease for print content, a way to get outtakes into the light of day, a way for you to engage more with your stories in a public way, a place to talk about photography, a place to talk about the process of photojournalism? What do you expect readers to get out of the blog?

AG: I think you pretty much hit on all of those goals. Scott and I both love that now that we are on the Tribune site, we can publish outtakes. Off-brand we couldn’t do that, because there was less copyright protection in case someone swiped a photo. I think the primary goal is reader engagement. You want people, especially Chicagoans, to participate and engage in the product that we put out. In so doing, I think we all benefit – as long as we all remain open-minded about receiving new thoughts and/or criticism. Opening ourselves up to people in an engaging way is not something that photographers typically do. We send in our work and then go home before we pick up the paper or check out the website, etc.. The blog is supposed to be more of a vehicle for social engagement, so it’s not just like an online portfolio or something.

Personally, I like giving my work greater longevity. So much of what I shoot is never seen by anyone, or gone in a minute on the internet. Having a photo blog enables me to shape my vision and thoughts, and to communicate more fully than any other medium. We get into this business to share, and this is a platform to do so if there ever was one. I like to write and to express thoughts through words. Some people don’t and find the prospect daunting.

I hope that people will see through my photo blog that photojournalists are three-dimensional people, not the cartoonish characters that are often imagined or portrayed in entertainment media. I also hope that I can give younger photographers some advice that will be useful – not just strobe advice but perspective on what they want to achieve in their career. There are many routes in photography and photojournalism, and I think people starting out want to know what to expect and what is possible. If you want to dedicate yourself to something in life, you need those answers.

What’s the reader response to the Tribune’s photo blogging efforts?

AG: Very positive. People love the larger photos and the photographer back-stories. I think long-term individual photo blogs will always work better than staff-blogs because readers respond more to the personal connection and the unique take that you get with one photographer’s voice. But it’s a new initiative, two weeks old, so we are just getting out there. I thought we would inherit a lot of traffic, but the reality is that the Tribune has many other bloggers who all want promotion as well. So we are trying to promote ourselves above the din of voices.

How do the Tribune photographers use their blogs? Is there a mandatory blog contribution every week/2weeks/month? Do they run things by you, the blog manager, before posting, or is it a free-for-all? What’s the photographers’ response been to the blogs?

AG: Only 2 photographers have blogs at the moment. Publication frequency is up to us, whatever we feel is enough to keep people coming back without diluting the quality. I’m at four times/week, and Scott is around that too, although he varies himself more – usually publishing more than that, than less. Now that the work is published on the Tribune site, we have to have our postings run by Robin Daughtridge, the director of photography. I’m happy for that. She used to be a copy editor a long time ago, and I trust her judgment. It’s easy as a photographer to not always see the bigger picture of the newspaper and our chain, so she helps with that. I think other photographers would like to blog as well, so depending on how it goes with us that will probably happen. But it will add more workload because that means everyone’s work will have to be vetted.

Now that you’ve got a couple months under the blog’s belt, what have you learned that might be useful to others trying to get a photoblog going at their paper?

AG: Be willing to explore every angle to persuade the editor of the website to get aboard. It shouldn’t be that hard because the facts are on our side as photographers. We are becoming a visual culture and rich media is driving everything now. Even Google is getting smarter about indexing images. Which reminds me. Persuade them that still images and video can form the part of their SEO strategy. Learn how to optimize your images so that your pictures show up in web searches. That will drive more traffic to your company’s website. Or learn about wordpress or typepad so that you can tell them things are possible when they are inclined to believe or say that they aren’t. Our designer said that there wasn’t a good template for photo galleries, and that’s why we hadn’t done a photo blog. At that point, I knew enough about publishing platforms that I said, “Why do we need a photo gallery template for a photo blog? Let’s just make a one-column blog and insert images according to the width of the page.” He hadn’t thought of that, but he knew that I knew what I was talking about. And that’s what we did.

I’ve almost been photo-blogging for a year now, but only a couple weeks at the paper. Individually, I think the most useful thing is to think about how you are going to grow an audience. We don’t have a link on our home page, so if anyone is going to find my photo blog, it’s going to come through my own promotion. And that takes time. You can’t just set up a twitter account and facebook page and expect traffic to grow quickly. Even when you get huge spikes of traffic as I have, you only keep a small percentage of that as recurring readers. You could easily spend three times as much time promoting your photo blog through social media, etc.. as you would actually blogging.

The other thing to consider is, do you shoot the kinds of things that people are going to want to see? I shoot a lot of grief because of my early morning shift, but I’m not posting that to the blog, because if they want to see that, they can go to the main site. People don’t want to be overwhelmed by grief. And promoting that on Twitter would be unseemly at best “check it out. great shot of mom crying”… It might be better to have a photo blog on a theme that is particularly compelling to your readers. I work in a big city, so there are a lot of interesting/crazy/new things happening. People also enjoy photos of the city and its landscape. In a different area, something else than a generalist blog might work better.

How does the blog fit into your normal workday at the paper? 3 posts a week, I see on the about page; planning? budget? design? cost (I know the Big Picture goes through a lot of money for bandwidth; I’d guess you aren’t getting the same sort of traffic, but I’m sure the cost of hosting it/designing it/spending time updating it is something to consider)

AG: I post now 4 times a week, with the fourth day being a Photo Tip Tuesday entry (example). Juggling everything is not easy. I have assignments to get out, images to prep and posts to write. In the back of my mind throughout the week, I’m making a mental note of when I will post which photo, and whether I need to get out and shoot more to repopulate the pipeline. The photo blog is not perceived to be mission critical, so I can’t say to the assignment desk “Oh, I can’t shoot that, I have to work on my photo blog” I don’t think some of the other photographers on staff realize how much it adds to your mental workflow. It probably comes to about 8 hours/week, interspersed between my workday and sometimes off-time. Most of the work is pretty straightforward because of the templates and automation involved. In addition to time of production and promotion, you also spend more time monitoring comments and traffic sources, etc.. It could easily bog you down if you let it. Because Robin is also running a photo staff blog, I know she is aware of the time and difficulty of the endeavor.

I think the costs you mention are minimal. IF it were a video blog that might be different, but I’ve never heard anyone talk about the cost of maintenance as a reason not to do something.

Starved For Attention - VII and MSF

VII and MSF (Doctors without Borders) have just unveiled their latest collaboration, Starved for Attention. The project, a multimedia campaign featuring photos, videos, interviews, petitions, exhibitions, panel discussions, and other events, seeks to “expose the neglected and largely invisible crisis of childhood malnutrition” worldwide. Photographers Marcus Bleasdale, Jessica Dimmock, Ron Haviv, Antonin Kratochvil, Franco Pagetti, Stephanie Sinclair, and John Stanmeyer, have produced documentaries for the project in Bangladesh, Burkina Faso, Democratic Republic of Congo, Djibouti, India, Mexico, and the United States. Marcus Bleasdale’s piece, Frustration, from Djibouti is the only one online right now, but more will be released over the coming months. The exhibition is currently on display in Brooklyn at the VII Gallery (map), and will travel through the rest of the year. Check out the project blog, too.

The same newspaper appears in many different movies and television shows.

Slashfilm (possibly taking the story from reddit) details the repeated use of the same prop newspaper across many films and television shows. It’s in Desperate Housewives, No Country For Old Men, Everybody Hates Chris, and countless other productions. As slashfilm notes, it’s like a visual Wilhelm Scream.

(via waxy.org)