Getty’s latest move in the stock photography market has been met with shock and horror. 35 million of Getty’s images are now free to embed, unwatermarked, for “noncommercial use,” which includes websites that run advertisements (see the image embedded above). In an interview with PDNPulse, Craig Peters, Senior Vice President of Business Development, Marketing at Content Images at Getty, says that while there is no current plan for this embed system to result in money going to photographers, at some future point, Getty might add advertising into the embedded images (as YouTube does) and photographers would get a cut of that. “This is their content, and if we generate any revenue from that content, we not only have the obligation, but we have every intent to share that revenue,” he said.
Here’s a collection of reactions to the news from around the photography world. Unsurprisingly, people are not excited about this development:
- Getty Images Image Embed: Progressive or Destructive? by PhotoShelter CEO Allen Murabayashi (and check out his 2008 post, How Getty Is Killing the Stock Photo Industry)
- Getty did what? at the Digital Asset Management for Photographers blog
- Industry concerned about Getty Images’ free-for-all approach at the British Journal of Photography
- Getty’s move is cynical but inevitable, says British Press Photographers’ Association at the British Journal of Photography
- 10 facts about Getty Images’ embed feature at the British Journal of Photography
- Getty Images makes 35 million images free in fight against copyright infringement at the British Journal of Photography
- Getty’s Craig Peters on Why Free Images Are Good for Photographers, And for the Photo Industry at PDNPulse. Be warned, it’s heavy on positive PR speak. Example: “We’ve informed Getty contributors through a number of channels. I haven’t seen every reaction, but those I’ve talked with, or who have e-mailed me, have been incredibly positive.”
- Monetizing Getty’s 35M Image Archive via FREE Editorial Uses by John Harrington
- GettyMart and Their 35 Million Free Images by Todd Bigelow
- Getty Images blows the web’s mind by setting 35 million photos free (with conditions, of course) by Joshua Benton at Harvard’s Neiman Journalism Lab
- Getty Images Are Now Free For Online Editorial Use at A Photo Editor
Regarding all of this, I’ve seen a few photographers on facebook saying they’re pulling their images from Getty’s collections. I don’t have any images available through Getty, but if the past is any indication (Hume be damned), other stock houses will likely follow Getty’s lead. Keep an eye on this. I think Todd Bigelow and John Harrington are correct that Getty’s interest in making these images out for free is the browsing data that surrounds the image. Licensing directly to blogs for small fees hasn’t really worked out, if you remember the Associated Press debacle a few years back, but getting (and selling) analytics relating to image usage is likely worth a lot.
In other Getty news, the Getty/Flickr licensing partnership started in 2008 will be terminated at the end of current content agreement. PetaPixel has the details, which makes it sound like this is just temporary as the Yahoo/Flickr and Getty work out details for a new agreement.