Getty gives away 35 million photos and people don’t like it

Getty’s latest move in the stock photography market has been met with shock and horror. 35 million of Getty’s images are now free to embed, unwatermarked, for “noncommercial use,” which includes websites that run advertisements (see the image embedded above). In an interview with PDNPulse, Craig Peters, Senior Vice President of Business Development, Marketing at Content Images at Getty, says that while there is no current plan for this embed system to result in money going to photographers, at some future point, Getty might add advertising into the embedded images (as YouTube does) and photographers would get a cut of that. “This is their content, and if we generate any revenue from that content, we not only have the obligation, but we have every intent to share that revenue,” he said.

You can search the archive of embeddable images here at Getty’s site.

Here’s a collection of reactions to the news from around the photography world. Unsurprisingly, people are not excited about this development:

Regarding all of this, I’ve seen a few photographers on facebook saying they’re pulling their images from Getty’s collections. I don’t have any images available through Getty, but if the past is any indication (Hume be damned), other stock houses will likely follow Getty’s lead. Keep an eye on this. I think Todd Bigelow and John Harrington are correct that Getty’s interest in making these images out for free is the browsing data that surrounds the image. Licensing directly to blogs for small fees hasn’t really worked out, if you remember the Associated Press debacle a few years back, but getting (and selling) analytics relating to image usage is likely worth a lot.

In other Getty news, the Getty/Flickr licensing partnership started in 2008 will be terminated at the end of current content agreement. PetaPixel has the details, which makes it sound like this is just temporary as the Yahoo/Flickr and Getty work out details for a new agreement.

One Response to “Getty gives away 35 million photos and people don’t like it”

  1. Getty, Magnum & Free Use « >Re: PHOTO

    [...] (again that didn’t work the only time I tried it.)  There is an article on DVAPhoto, Getty gives away 35 million photos and people don’t like it, which gives links to a number of different articles commenting on their [...]

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