This is making me panic as a Photo Journalism major. –top voted comment discussing Who Pays Photographers? at reddit
Pricing journalism always feels like a dark art. Following the online payment for journalism back-and-forth last week, Manjula Martin started collecting payment rates for writers at the Who Pays Writers? tumblr. Following that lead, one of our friends set up Who Pays Photographers?, a collection of anonymously-submitted reports of rates paid for (primarily) assignment work. Not long after the site took off, I got a call from the creator concerned about the popularity of the site (averaging 15,000 unique visits a day), and we talked a bit about what purpose the site might serve and how to make it a reliable resource. You can submit rates anonymously through the site.
An interview at PDN tells a little more about what goes into collecting this information and the goals. You can see all of the submitted rates paid to freelancers around the globe, from Gazeta Wyborcza’s $26 day rate to Forbes’ $1250 day rate including assistant and digital fee. The entries also have notes about contractual terms and the time it takes to receive payment. It’s not always a rosy picture, though that’s hardly a surprise.
The response to Who Pays Photographers? has been generally positive, spreading quickly via twitter, facebook, and reddit. At reddit and elsewhere, though, people have been dismayed by the low fees for most photojournalism.
I’m of the opinion that Who Pays Photographers? is an incredibly important resource. While many organizations and blogs work hard to educate freelancers about the business of photography, the actual fees paid for assignment or stock are often kept secret by photographers (though some do publish rate cards). The best way to improve our lot is to be honest and open about what it’s like to work in photography, and a major part of that is a conversation about money, since we all know exposure doesn’t pay the bills.
Make sure to submit some of the rates for your assignment work. I have already, and you should, too.