Embarrassing party photos posted on Facebook? Not with this beer cooler / photoblocker

“Ostensibly, the Norte Photoblocker is a functional beer cooler surrounded by four sensors that can detect the flashes from cameras or cell phones. If a flash goes off in the direction of the Photoblocker, it fires its own flash to flood the resulting photos with bright white and obscure anyone nearby.” -Gizmag, Norte Photoblocker keeps your face out of embarrassing club photos

Apparently this actually exists. A South American beer brand called Cerveza Norte has developed a beer cooler/photoblocker device in partnership with Brazil-based ad agency Del Campo Nazca Saatchi & Saatchi. The device keeps a beverage cold and is outfitted with an array of flashbulbs. If the device detects a flash from a camera pointed in its direction, the photoblocker fires its own flash in order to overexpose the picture being taken. Watch the video above (skip to 0:38 to see the device), and it will all be clear. The device has been field-tested in bars in Argentina, and it works as advertised. No word on when the photoblocker will be available for purchase. Fast Company has a little more background.

This isn’t the first such device. A few years ago, NYU grad student Adam Harvey developed an anti-paparazzi clutch purse that operates in a similar way.

(via /.)

Comments are closed.