Jasmine DeFoore looks into self-promo strategies

“Simply designed promos stand out to me where logos, slogans, unnecessary graphics on a promo card can distract.” –Sasha Lecca, senior photo editor at Rolling Stone

Perfect reading heading into the new year, photo marketer extraordinaire Jasmine DeFoore recently published a 3-piece discussion on photographers’ self-promo strategies with industry professionals in the editorial, entertainment, and advertising worlds. Billed as a look at what does and doesn’t work according to the people who receive mailers and other promotional materials, the series is a valuable resource for anyone looking to expand their client base. Definitely worth a read.

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