People Photos = Good (If They’re Real People)

Tracking eyes looking at photos on websites (detail) - useit.com

Eye tracking has emerged as an important part of measuring audience engagement and user experience on the internet. Devices record where a user’s eyes fall when looking at a website and the data from those experiments guide the future design of the website. Via bloggasm, I came across a look into how users view photos as web content. And while the data is not directly applicable to news websites or journalism, it does confirm what photographers already know: relevant photos of people increase user involvement with content. Interestingly, the findings also show that stock photos of generic people and situations get almost no attention from the user.

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