Newspapers are dying for a few reasons. Readers don’t want to pay for yesterday’s news, and advertisers follow them. Your iPhone, your laptop is muc more handy than the New York Times on Sunday. …. It’s enough to bury any industry. So, should we rather ask, “Can anything save newspapers?”…We started to redesign [newspapers]…I wanted to make posters, not newspapers….Design can turn your company upside down.” –Jacek Utko on newspaper design
Recent news in the decline of newspapers and magazines reminded me of the above video of Jacek Utko explaining his successes in reinvigorating European newspapers through design. By radically transforming the visual culture of newspapers in Poland, Estonia, Russia, and elsewhere, the newspapers’ circulations jumped between 30 and 100 percent. In Russia, circulation jumped 29%, in Poland 35%, a Bulgarian newspaper saw a 100% jump in circulation just after a visual redesign.