Q: Why broadsheet?
A: We think that the best chance for newspapers’ survival is to do what the internet can’t: namely, use and explore the large-paper format as thoroughly as possible. To that end, we opted for a huge and luxurious broadsheet–15″ x 22″. Then we unleashed artists and designers to show exactly how much the format can do.” –McSweeney’s FAQ on the one-shot San Francisco Panorama project
McSweeney’s, whose lists you should know, is producing a one-time-only 380-page newspaper to be distributed in San Francisco, to McSweeney’s subscribers, and in bookstores across the US. The teaser pages of the San Francisco Panorama are beautiful, and the list of contributors reads as a who’s who of contemporary American writing, design, illustration. The photography is top notch, too. Can’t wait to see one of these in the flesh.