When was the last time you bought a newspaper?
Oct 29, 2009 by M. Scott Brauer 1 Comment »‘Show of hands, how many of you have bought a newspaper in the last week?’ Usually no one raises their hand.” -Greg Ceo
Greg Ceo likes to survey his students in his Business Practices for Photography class at Savannah College of Art and Design. Usually, in his classes, a couple of students have purchased a newspaper in the last month, and none are subscribers. Great post on his blog about reactions to the survey. (via APhotoEditor)
US newspaper circulation has hit a 70 year low. Here’s a graphic illustration of the past 20 years of major US newspapers’ circulation sizes. The aging “creative class”, who once staffed newsrooms, production departments, and studios, is finding that there’s no work to be had.
Meanwhile, the Christian Science Monitor seems to have found success after switching to a majority-online publication, seeing an increase in paid subscribers.
That doesn’t mean I’m going to like reading online any time soon…
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Nature abhors a vacuum. My hope is that free content is its own bubble, and like real estate, will bottom out but will always have inherent value.
For example, I have a relative who is in commercial real estate in California. Yes, the market is sucking (although according to him, things are improving in his corner of the state). However, to me, the fact still stands that he sells real estate in California – a “product” with an outstanding brand. I feel that no matter how bad things get, someone is always going to want a piece of that pie.
The era of free content is riding high right now. But just like how work begets work, nothing begets nothing. Eventually, someone or something will have to belly up to the bar and pay the tab.
Hope springs eternal,
Eric
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